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Valencia

Valencia

To mark its 10 years of existence, AJP reached out to Packtory for their services to accompany them in the redesign of their Valencia juice brand, as well as the entire 1L and 250ml packaging ranges. The group's ambition was to launch new ranges other than the classic carton juices, and to meet the challenge, our objective was to reinforce the brand's codes, with the creation of a new welcome shape, in order to gain visibility and impact, but also to allow the new brand to take on different categories. The refresh also included all the packaging ranges, as well as the development of all the communication supports.