Packtory

Since the creation of Packtory,
many local big brands, especially in the food industry, have trusted us and still entrust us with their new projects.

These brands are convinced by our ambition : to give each product the packaging that best suits it so that it had all the chances of success it deserves.

Our story

Packtory is the story of a tandem.

A tandem that began at a very young age with my meeting with Anas Taleb, today my partner in this adventure. A duo, since merged to form a new tandem in 2012 : Packtory® and you. Driven by the same values, the same objectives, Packtory® takes the lead in a creative circuit and guides you towards your goal. As a partner, you provide the energy to move forward, at your own pace, and follow the path in which the agency puts all its expertise and commitment. Your project becomes our project. Our philosophy is to move forward together, you bringing us your idea, us bringing out our creative skills in order to give life to your product either from the original, fuctional and innovative packaging.

Ali Kettani - Co-Founder

CEO

Anas TALEB

ANAS@PACKTORY.MA

Creative Director

Ali KETTANI

ALI@PACKTORY.MA

Digital Marketer Executive

Salma SAYAD

SALMA@PACKTORY.MA

Digital Marketing Manager

Salma MOULAHID

SALMA.MOULAHID@PACKTORY.MA

Graphic Designer

Adil AIT TALEB

ADIL@PACKTORY.MA

Quantity Surveyor - BIM Designer

Hamza CHAFI

HAMZA@PACKTORY.MA

Impregnation

We come to you to listen carefully to your needs and expectations. This crucial phase, of information absorption and exchange, is the cornerstone allowing us to build the best strategy to advise you and reach your goals.

Nourished by our meeting, we set up an active research process in order to familiarize ourselves with your brand universe, identify the opportunities in your market and operate a competitive intelligence to define the positioning of your product. We then proceed to a relevant analysis of all this data to constitute the Brand Platform that will be the main thread of the future creation.

Integration

Creation

Based on your Brand Platform, we design several creative tracks, distinct, but all responding to the image desired and studied for your product. These different tracks, supported by concrete visual elements, will be presented and discussed together to select the one that will be the basis of the future variation.

Following the choice of the creative track, we adjust our proposals to your recommendations then, at the end of our exchanges and corrections, we fix on the choice retained to begin the development of your guideline and to decline it on all your ranges.

Validation and
Roll-out

Execution and follow up

At the end of the process, we prepare and deliver your print-ready files along with your brand-specific guidelines. This tool will become your brand encyclopedia. You will find all the execution files and information necessary for the good exploitation of your identity with all respect to everything we’ve discussed and worked on during our collaboration period. At the same time, we will contact your service providers to ensure that the project is carried out in accordance with the agreed specifications.