With the desire to modernize its range of Sweeties chocolate dragees, Aiguebelle entrusted the flagship product of its range to Packtory®. This was a true gamble to lift the image of these iconic products, which are strongly associated with the childhood imagination of Moroccans:
– SWEETIES milk chocolate with peanuts
– SWEETIES milk chocolate
– SWEETIES chocolate-coated cereal balls
By bringing a contemporary style to the logo and reinventing the characters, now transformed into masked superheroes largely inspired by the ubiquitous Smiley emoticon, Packtory® successfully maintained Sweeties among the best sellers in a highly competitive market. With this new image, as well as a newly designed, more portable packaging reinvented by Packtory®, Sweeties appeals to parents and immediately attracts children.