Sultan Tea Caps

When Sultan decided to establish its presence in the capsule beverage market, it turned to Packtory® to create instinctive, intuitive, and attractive packaging for four products:
– TEA CAPS – Moroccan Mint Tea
– TEA CAPS – Earl Grey
– TEA CAPS – Silhouette
– TEA CAPS – Digest

This was a real challenge for Sultan, which aims to capture a new target audience: urban, affluent consumers who appreciate efficiency. With a vertical design, its tall and narrow box stands out from the vast majority of its competitors and gives a boost to the brand, which here breaks away from its original codes to embrace a distinctly contemporary style.