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Samar

Samar

Packtory was also involved in the re-launch of the iconic Samar coffee brand on the local market. This approach is part of the ambition of the new owner of the brand, the Dutch group JDE, the industrial leader in coffees in the world. Our goal was to restore Samar to its position as a pioneer brand in the category. The idea was to recover the ancestral territory of the brand, based on authenticity and modernity. A big challenge given the reputation of the brand on the local market. Thanks to co-creation, we were able to meet the objectives set by the Group.