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Maxis’

Maxis’

Accompanying one of the first two Moroccan players in the detergents category is a great challenge for the creative team. A sector in perpetual development which is part of a logic of innovation, looking for efficiency and well-being of housewives. To satisfy the marketing objectives, Packtory drew on the codes of technology and efficiency to reassure the target. Packtory has been accompanying Mutandis in the development of detergent products for almost 8 years. A long and fruitful partnership.