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Marrakech

Marrakech

Following the takeover of the brand by Mutandis, a call for tenders was launched to modernize the brand image of Marrakech juices. Packtory won this pitch following a risk-taking motivated by a real assimilation of the need as well as a strong insight from market studies. It was also necessary to preserve the heritage of this emblematic brand. Our mission was to confirm the positioning of historical leader of the category while maintaining the Moroccan sound. We have therefore capitalized on the iconic authentic nights of the city of Marrakech.