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Le fumet de l’atlas

Le fumet de l’atlas

To secure a place in the FMCG sector, Le Fumet de l'Atlas, a brand specializing in the smoking of seafood products (particularly salmon, tuna, and dorade), entrusted its identity and packaging redesign to Packtory®. The objective was to imbue the brand with a sense of nobility and refinement, rooted in local traditions while resonating on an international level. Packtory® approached this challenge by drawing full inspiration from the world of gourmet and fine food shops.