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JIBAL SMARTY

JIBAL SMARTY

For the relaunch of the children's yogurt range, Safilait acquired the licensing rights to the Looney Tunes to boost its sales. This was a significant challenge for the Packtory® teams. The handling of the iconic characters remains a sensitive exercise, as it must adhere to the numerous constraints outlined in the guidelines from the international group Warner Bros. Clear and precise objectives defined the creative approach during the development of this project. It was essential to maintain a balance between the umbrella brand Jibal and the Looney Tunes characters, always respecting the charter. The image of the Jibal Smarty brand is now intrinsically associated with the license.

Packtory® revamps Jibal Smarty with a vibrant and playful design. New Jibal Smarty visual identity integrating Looney Tunes charm. Children's yogurt Jibal Smarty with iconic Looney Tunes characters.