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Dalia

Dalia

In order to support the development of its brand, whose presence has now been extended to multiple categories: Flour, Semolina, Pasta, Couscous, Rice, Canned Tomato, Tuna and soon Legumes, Dalia reached out to Packtory for their services for the redesign of its identity and all its packaging ranges. The main objective was to have more impact on the shelves, then to respond to the problem of the wide range by harmonizing all the references for more consistency and recognition. We also redesigned the mascot (emblematic figure of the brand) in the greatest respect of the original mascot, taking care to keep its character trait, sweet and endearing.