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Boule d’or

Boule d’or

For the launch of the new range of triangle melted cheeses, Oland Group acquired the licensing rights to the JUSTICE LEAGUE to boost its sales. This presented a significant challenge for the Packtory® teams. Handling the iconic characters remains a sensitive task, as it must comply with the numerous constraints outlined by the international group Warner Bros. Clear and precise objectives defined the creative approach during the development of this project. It was essential to maintain a balance between the BOULE D'Or brand, the JL characters, and especially the product packshot (triangle) to reassure households, all while respecting the guidelines.

A heroic packaging by Packtory® for Boule d’Or, combining product authenticity with the power of DC heroes.