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Amgalita

Amgalita

The main traditional meal of all Moroccan homes is none other than couscous. Our teams focused on the differentiating codes of the local artistic culture. It was necessary to explore new territories in spite of all the traditional motives today overused. A great work of reflection and development in the sense of research and innovation with a cultural and especially aesthetic heritage, in order to meet a clear and precise marketing objective: Modernity vs Traditions, interest and originality.
Packtory has delivered a disruptive, qualitative product that promotes the merits of the Moroccan ancestral heritage.

Amgalita, traditional Moroccan couscous reimagined with innovative aesthetics. Unique design for Amgalita, inspired by Moroccan cultural codes.