The interest behind this identity and packaging redesign was first to harmonize the wide range of deodorants for men, which consists of ten different fragrances, under a unique, strong and striking master design that brings together, but also to mark the distinction between each reference. The choice of black as the accompanying color allowed us to create a strong contrast and thus assign a specific color for each reference. The claw decorated with an ethnic motif is our common thread and the brand's recognition element. This last one allowed us to highlight the character power, one of the great predominant traits in the animal.