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Le packaging au service du marketing en 4 conseils

Date: November 24, 2022

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Adil Ait Taleb

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THE IMPACT OF PACKAGING ON THE ENVIRONMENT

As consumers, we are increasingly concerned about the quality of packaging used by brands and mass distributors. Whether it’s plastic, cardboard, or glass, it’s clear that some have a significant impact on the environment in the short, medium, or long term. Packaging: A significant impact on the planet Packaging can have a negative impact on […]

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PACKAGING IN EVOLUTION: THE LATEST TECHNOLOGICAL ADVANCES AND UPCOMING INNOVATIONS IN THE FIELD OF PACKAGING

Packaging or product packaging has undergone many evolutions since its creation. New technologies and the current state of the planet are pushing companies to redouble their efforts in the manufacturing process of packaging, its daily use as well as its transformation after the product is used. So what are the advances and innovations in packaging? […]

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WHY IS IT IMPORTANT TO FOCUS ON FOOD PACKAGING?

Packaging has a crucial importance in terms of communication and marketing. Beyond the fact that it serves mainly to protect the product it contains, the packaging reflects the image of the brand, while communicating relevant information about the product. Food packaging is all the more important because it also concerns the health of the consumer. […]

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