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Packaging design

Packaging : the tool that converts consumers

Packaging : ambassador and sales trigger It represents your product, your brand, and your message. Packaging is often the first point of contact between you and your customer, making it one of the most powerful communication tools. They say, “Don’t judge a book by its cover,” but in retail, that “cover” is the primary ambassador […]

TENDANCE

Packaging : letting customers see to build trust

Transparency in packaging : a new strategy Transparency is becoming a dominant trend in food packaging, with WYSIWYG—“What You See Is What You Get”—gaining more visibility on shelves. The inclination towards transparency has become the new mantra for industries seeking to show their products to drive purchases. Consumers increasingly demand to see the product before […]

TENDANCE

Limited editions: packaging that lights up the holidays

Christmas packaging: when brands go all out The holiday season, whether Christmas or New Year, offers brands the perfect excuse to launch limited editions inspired by the magic of this time of year. Red and green, blue and gold, stars, ribbons, and tiny characters adorn packaging for chocolates, biscuits, spirits, beverages, gourmet foods, and cosmetics. […]