TENDANCE
Date: December 13, 2024
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Transparency is becoming a dominant trend in food packaging, with WYSIWYG—“What You See Is What You Get”—gaining more visibility on shelves.
The inclination towards transparency has become the new mantra for industries seeking to show their products to drive purchases. Consumers increasingly demand to see the product before buying it, viewing this as a guarantee of freshness and product appeal.
However, challenges remain. Many light-sensitive foods require protection, and while eco-friendly glass is an option, plastics raise concerns among a growing segment of environmentally conscious consumers.
With recurring food scandals and the influence of media and social platforms warning about product toxicity, transparency has become more crucial than ever.
Agro-food professionals have long understood this demand and now strive to reassure their customers by showcasing their products clearly and directly. Nothing is more disappointing for consumers than realizing the actual product doesn’t match the image on the packaging.
By highlighting the product’s strengths through transparent packaging, brands fulfill two objectives: retaining loyal customers and reaching new audiences.
Still, part of the packaging—such as cardboard or a label—can be retained to display legal information and product benefits. Better yet, these details can be printed directly on the transparent container, reinforcing the message of clarity.
Being transparent about what the product contains eliminates unpleasant surprises, cementing trust.
While transparent packaging rebuilds trust, it often involves materials that are not eco-friendly.
This contradiction drives industries to double their efforts in developing next-generation components, such as recyclable materials, bio-based plastics, and plant-based solutions.
Interestingly, transparency, once limited to budget-friendly products, is now being embraced by high-end brands, especially in gourmet food categories.
As times change and consumer expectations evolve, marketing adapts, transforming packaging to meet new demands.
P.S.: Find more ideas and trends on packaging design on the Packtory® blog!
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Transparency in packaging : a new strategy Transparency is becoming a dominant trend in food packaging, with WYSIWYG—“What You See Is What You Get”—gaining more visibility on shelves. The inclination towards transparency has become the new mantra for industries seeking to show their products to drive purchases. Consumers increasingly demand to see the product before […]
Lire la suiteTENDANCE
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