01
IMPREGNATION
We come to you to listen carefully to your needs and expectations. This crucial phase, of information absorption and exchange, is the cornerstone allowing us to build the best strategy to advise you and reach your goals.
Nourished by our meeting, we set up an active research process in order to familiarize ourselves with your brand universe, identify the opportunities in your market and operate a competitive intelligence to define the positioning of your product. We then proceed to a relevant analysis of all this data to constitute the Brand Platform that will be the main thread of the future creation.
02
Integration
03
Creation
Based on your Brand Platform, we design several creative tracks, distinct, but all responding to the image desired and studied for your product. These different tracks, supported by concrete visual elements, will be presented and discussed together to select the one that will be the basis of the future variation.
Following the choice of the creative track, we adjust our proposals to your recommendations then, at the end of our exchanges and corrections, we fix on the choice retained to begin the development of your guideline and to decline it on all your ranges.
04
Validation and
Roll-out
05
Execution and follow up
At the end of the process, we prepare and deliver your print-ready files along with your brand-specific guidelines. This tool will become your brand encyclopedia. You will find all the execution files and information necessary for the good exploitation of your identity with all respect to everything we’ve discussed and worked on during our collaboration period. At the same time, we will contact your service providers to ensure that the project is carried out in accordance with the agreed specifications.