Branding & Packaging Design Agency
Packaging design
Packaging : ambassador and sales trigger It represents your product, your brand, and your message. Packaging is often the first point of contact between you and your customer, making it one of the most powerful communication tools. They say, “Don’t judge a book by its cover,” but in retail, that “cover” is the primary ambassador […]
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Transparency in packaging : a new strategy Transparency is becoming a dominant trend in food packaging, with WYSIWYG—“What You See Is What You Get”—gaining more visibility on shelves. The inclination towards transparency has become the new mantra for industries seeking to show their products to drive purchases. Consumers increasingly demand to see the product before […]
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Christmas packaging: when brands go all out The holiday season, whether Christmas or New Year, offers brands the perfect excuse to launch limited editions inspired by the magic of this time of year. Red and green, blue and gold, stars, ribbons, and tiny characters adorn packaging for chocolates, biscuits, spirits, beverages, gourmet foods, and cosmetics. […]
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Eco-Friendly packaging : sustainability and design Packaging today must be attractive, convey the right information, protect the content, and now, be eco-friendly. Packaging cannot escape the green trend where every product must include an ecological dimension. While challenging to implement, especially for food and cleaning product packaging subject to strict regulations, it’s essential to meet […]
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Minimalist packaging: elegance and colors The idea that packaging needs to be filled with a multitude of information and icons is outdated. Today, for more style, transparency, and readability, the trend leans toward simplified packaging. A legible typography, a few touches of color or a solid background, a pictogram, the necessary information, and legal mentions […]
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A history of packaging: Evolution and Creativity PACKAGING (noun): The study of packaging and conditioning techniques from a marketing perspective. This definition, derived from the Larousse dictionary, highlights packaging’s dual role: as a container and as a messenger. However, the packaging we know today has undergone a long evolution, shaped by materials, symbols, brands, and […]
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Product Photography: Capturing your brand’s identity In today’s digital age, where visual aesthetics are central to the online shopping experience, product photography has become essential for any brand aiming to stand out. The quality and creativity of product photos significantly influence consumer purchasing decisions. Beyond simply “showing a product,” this type of photography is a […]
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Visual Merchandising : Maximize your sales with a strategic display In today’s highly competitive market, whether physical or online, businesses and brands are exploring every possible strategy to capture consumer attention. In this environment, visual merchandising stands out as an essential approach to create engaging and memorable shopping experiences.From traditional advertising to social media, every […]
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As consumers, we are increasingly concerned about the quality of packaging used by brands and mass distributors. Whether it’s plastic, cardboard, or glass, it’s clear that some have a significant impact on the environment in the short, medium, or long term. Packaging: A significant impact on the planet Packaging can have a negative impact on […]
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Packaging or product packaging has undergone many evolutions since its creation. New technologies and the current state of the planet are pushing companies to redouble their efforts in the manufacturing process of packaging, its daily use as well as its transformation after the product is used. So what are the advances and innovations in packaging? […]
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Packaging has a crucial importance in terms of communication and marketing. Beyond the fact that it serves mainly to protect the product it contains, the packaging reflects the image of the brand, while communicating relevant information about the product. Food packaging is all the more important because it also concerns the health of the consumer. […]
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