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Jibal Raibi

Jibal Raibi

As a long-standing partner of the agency, Safilait entrusted Packtory® with the rebranding of its Raïbi range. This is a transgenerational product with the status of a "little pleasure," combining authentic taste, refreshment, and accessibility. The challenge was to simplify, establish cues of naturalness, and ensure harmony with the other ranges, as well as the introduction of the color white.

Packtory® updates Raïbi’s design with an attractive packaging that highlights an authentic and refreshing recipe. Packtory® redefines Raïbi’s packaging with a sleek and colorful design, crafted to highlight its freshness and authenticity.