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Le fumet de l’atlas

Le fumet de l’atlas

To secure a place in the FMCG sector, Le Fumet de l'Atlas, a brand specializing in the smoking of seafood products (particularly salmon, tuna, and dorade), entrusted its identity and packaging redesign to Packtory®. The objective was to imbue the brand with a sense of nobility and refinement, rooted in local traditions while resonating on an international level. Packtory® approached this challenge by drawing full inspiration from the world of gourmet and fine food shops.

Balance of refinement and authenticity in "Le Fumet de l’Atlas" design. "Le Fumet de l’Atlas", an identity inspired by the gourmet universe.