Building on the success of its first collaboration, Mathé (the Moroccan Tea Company) reaffirms its trust in Packtory® by entrusting the design of a new innovation project: the Sultan Tea Stick. Honoring black tea, this line, aimed at enthusiasts who want their favorite beverage always within reach, consists of four flavors and origins :
– TEA STICK – Moroccan Mint Tea
– TEA STICK – Earl Grey
– TEA STICK – Assam
– TEA STICK – Lemon
It is through its expertise that Packtory® was involved from start to finish in this new collaboration: from defining the concept to creating the identity and packaging structure. With this creative freedom, the agency was able to create a cohesive global identity that honors the tea ceremony and its alchemy, giving everyone the opportunity to master their way of preparing and enjoying it.
