Packaging has a crucial importance in terms of communication and marketing. Beyond the fact that it serves mainly to protect the product it contains, the packaging reflects the image of the brand, while communicating relevant information about the product.

Food packaging is all the more important because it also concerns the health of the consumer.

Explanations 

The importance of food packaging?

A food packaging, as you must know, is mainly used to preserve and protect the product and the food it contains, during the whole process of manufacture, transport until the sale.

To meet the needs of the consumer, a good food package must meet certain specific characteristics, such as:

• Protect the food from external contaminants such as bacteria, mold, light… ;
• Prevent food from drying out and/or losing its flavor, texture or nutritional value;
• Resist handling and transportation without breaking or tearing, while being easy to open and close for the consumer;
• Communicate important information such as use-by date, ingredients, nutritional information, allergens..;
• Respect the environment by minimizing waste and favoring biodegradable materials.

Why should we focus on food packaging?

As mentioned earlier, food packaging is primarily designed to protect food from external contaminants. Nevertheless, its importance in terms of communication is by no means negligible.

Indeed, in addition to indicating important information – see above – to consumers, it must be able to help consumers make informed choices and avoid foods to which they are allergic and/or which contain ingredients to which they are opposed, such as palm oil, for example.

Still in communication, the marketing aspect also goes through the packaging. It can help promote the brand by providing an attractive presentation that highlights its values and commitments.

Finally, we remind you that it is important to focus on the development of more sustainable and environmentally friendly food packaging solutions, by promoting the use of ecological and biodegradable materials, such as cardboard or glass.

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